Homegrown Brands for Ethnic Wear: Our Top Suggestions

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Last Updated on April 24, 2022 by Sagarika Kapoor

Everyone and everyone’s mother know about the big Indian designers. However, there are many smaller, newer homegrown brands for ethnic wear hidden in the fog. These brands are a lifesaver when you want to look like you have made an effort to be well dressed. Of course, while being easy on your wallet. Various brands like Torani have created a niche for everyday as well well as festive clothing. But many other lesser-known companies have incredible ethnic wear for women. They are especially good at curating collections of summer Kurtis, suits, and sarees. They are the absolute best for more intimate events where going all out with your outfit isn’t a priority. But of course, you still want to look beautiful and have sophisticated elegance.

Keeping your needs in mind, we have created a list of homegrown brands for ethnic wear. These brands are sure to keep your closet stocked with every day as well as festive wear for the rest of eternity.

Ethnic Wear Homegrown Brands

Bunaai

Bunaai has a wide range of traditional and contemporary Indian wear. They have fun and saturated prints that are right for summer with an amazing colour range. Fit for everyday wear as well as low key events, Bunaai has wormed its way into the wardrobes of every fashion girl. One of their specialities is linen and hand-printed kurtas. Not only Kurtis and suit sets, but they also have sarees and dresses. Easy breezy lehenga sets are also available along with coordinate sets. A perk is that you can also get jewellery here on their website to complete your look.

Okhai

Okhai has been a pioneer in bringing Indian craftsmanship to mainstream fashion. They have a take on the rich culture and heritage of India shown in their collections. The brand’s core value is to empower and support women from less privileged backgrounds to get new skills. Additionally, they also put a lot of focus on Indian crafts and textile culture. They then turn this focus into modern designs for the women of 2022. Okhai’s website is a popular one-stop shop for many things. Collections range from apparel to home décor, footwear and accessories.

Sage Saga Studio

Sage Saga Studio is one of the most popular homegrown ethnic wear brands. It is known for its incredible prints. The brand focuses on preserving the integrity of the textile. They do this while playing around with prints that represent the Indian purity they seek. They showcase subtlety while experimenting with a variety of fabrics and cultural themes. Apparel from the Sage Saga Studio is ideal for everyday wear.

Homegrown Brands for Ethnic Wear: The Loom

The Loom has always had a focus on high-quality products at affordable prices. They have the best textiles sourced from all around the country. Garments from the brand are great for everyday wear as well as festivities. They always have interesting and modern takes on age-old Indian crafts. The Loom has a wide collection of summer kurtas and sets. Additionally, you can also get accessories, juttis and home décor.

Label Kanupriya

The whimsical brand is for the women who dress up just to feel like it. They have an interesting collection of festive wear ranging from the more subtle sets to heavy garments. The celeb loved brand has a rich collection of sarees, shararas, tunics and anarkalis.

Devnaagri

Led by duo Kavita and Priyanka Jain, the brand finds inspiration from the Devanagari script. It highlights the artisanal wealth and everlasting embroideries of India. Their primary focus is to treasure our ancient inheritance. Devnaagri is not intent on reinventing. Rather they want to keep the age-old traditions and craftsmanship alive. Their interpretations of Indian embroideries, aesthetics and art are at the core of all their collections. they focus on the revival of long forgotten fabrics and sophisticated detailing. If you lust after classic ensembles full of authentic Indian artistry, this one is for you.

Homegrown Brands for Ethnic Wear: Label Earthen

Operated by Priti Shekhar the brand has a throwback quality. It has an old-world charm that will make you travel back in time. The name Label Earthen means born from the earth. Their core value of optimism, as well as an appreciation of nature, is evident in all designs. The brand has collections filled with bright colours and luxurious textiles. They showcase timeless motifs and signature patterns. Apparel from Label earthen is a minimalist’s dream with their less is more philosophy and classic silhouettes.

Farida Gupta

A brand that is synonymous with summer fashion, Farida Gupta is your ideal choice in the harsh Indian heat. The eponymous label has consistently focused on Indian crafts and heritage. The designer Farida Gupta started the much loved brand with the goal of bringing the ancient Indian crafts to the forefront of Indian fashion. Additionally, the brand works with over a thousand artisans from remote villages in Rajasthan and Gujrat. The brand’s love for our native culture is visible in each garment that is carefully created with love.

Archana Jaju

The Hyderabad based brand shines as bright as the rich cultural history of the royal city. Garments by Archana Jaju have a distinct heirloom feel to them making them fit for royalty. They are ideal for the most special of occasions. The brand has a lot of indigenous pieces that are high in comfort and quality. They incorporate multiple crafts to create one of a kind luxe items. The aim is to maintain the essence of tradition without unnecessary reinvention.

Homegrown Brands For Ethnic Wear: Saundh

Saundh refers to the smell that emanates from the earth after the first spell of rain. This is where the brand takes its inspiration from. The subtleties and mystics of nature are what create the fantastical garments you find. From Surat, the brand channels the rawness and authenticity of nature into its much loved whimsical collections. They focus on quality designer ethnic wear ranging from Kurtis and lehengas to indo-western fusion creations. If you love the Indian saturated whimsy that accompanies each piece from them, the brand Saundh is for you.

Chidiyaa

In the midst of each over the top Indian wear brand trying to leave its mark, Chidiya seems to leave an impression without added effort. With poppy colour palettes and authentically Indian prints, the brand pioneers Indian wear for the modern woman. Each garment seeps out the humbleness of the rarely seen Chidiya or sparrow through their classic silhouettes. They serve as the ideal blank canvas to style your way and dress it up or down. The fuss-free prints and silks make this one of the homegrown brands that are perfect for a woman on the go.

We hope that you liked this list of homegrown brands for ethnic wear in India. As mentioned, these brands are particularly great for everyday wear and intimate events. For any queries regarding personal or wedding styling, contact us at Styl Inc. One of our expert stylists will get in touch with you for assistance. Stay tuned to the Styl Inc blogs for more fashion tips and tricks. Until next time.

Keepin’ it Styl’ish

Signing off,

Shravani Priya