Homegrown Brands To Build Your Capsule Wardrobe

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Last Updated on April 6, 2023 by

In the new era of how people consume fashion, there has been a shift to supporting homegrown brands. Be it the Prime Minister’s campaign to be vocal for local, or the accessibility of these brands on Instagram, we see people wearing homegrown fashion brands more often. In addition to this, recently we are also seeing a shift to capsule wardrobes. This comes due to many reasons. Everyone now has less time to decide on outfits each morning, they would also rather invest in things other than clothes. So, capsule wardrobes make the most sense. This holds truer for formal wear as people now tend to look for pieces that are trendy and local yet office appropriate. 

So, if you want to know about homegrown brands to build your capsule wardrobe from scratch, keep reading! Additionally, if you want to know about a capsule wardrobe and how to make one, read our blog on it!

Top Homegrown Fashion Brands India For Your Capsule Wardrobe

Until a few years ago, formal wear had the same old boring look. You could only wear a white or blue shirt with black or navy pants. But, due to movies and pop culture, this definition has changed in the last decade. The rules are different for formal wear, especially when it comes to womenswear that does not look like menswear now. Don’t get us wrong, a power suit is ideal for some days. On others, however, we are all looking for clothes that have had a “makeover” of sorts. So now, to build a formal capsule closet, people not only look to homegrown fashion brands but also look for budget-friendly innovation. But all this research can be intimidating. Hence, we have curated a list of homegrown brands in India that have impressive formals you can take from your desk to dinner!

Koai

If you like cheerful formals that you can wear to the office, brunch and your resort vacation, this one is for you. Koai’s clothing is heavily print focused, which is what creative director Anugrah Chandra wants. They put their efforts to bring the ancient Indian fabric technique of Dabu to contemporary clothing. Koai’s ready-to-wear clothes have quirky graphics in luxurious textiles. Their fabrics include a range of silk, chiffon, satin and georgette. Koai’s USP is their geometric and botanical prints. They are definitely not for the faint-hearted and toe the line between formal and casual. So we suggest opting for their blouses, tailored jackets and midi-dresses for a formal collection.

Salt Attire

Salt Attire has a more classic take on formals for a capsule collection. They pride themselves on impeccable tailoring and outfits created especially for the Indian body type. Salt Attire also focuses on clean cuts and fine detailing for maximum functionality and sophistication. They also have great price points for all women who want to invest in versatile formals. A huge plus point of Salt Attire is that they keep the Indian mentality in mind. None of their clothes has awkward slits or sheer fabrics without camisoles. Their dresses and skirts are not too short and they offer a free alterations service for that perfect look. 

Qua Is One Of The best Homegrown Brands For A Capsule Wardrobe

Sick of your boring old formals taking up space? No joy coming out of the clothes that have to wear on a regular basis? Well, Qua is here with a solution for you. Qua clothing is a homegrown fashion brand in India that caters to women who want to wear formal with a twist. These modern garments are carefully constructed for maximum functionality. But, in addition to his, they have an element of quirk that just makes them appealing and interesting. They can be a draped cinch at the waist, a bold colour, and fun lapels of accessorized zips. They are on the right of the fence with their formal with a touch of casualness. 

The best part about Qua is that their website offers you clothing according to your profession, price range and body type. Don’t know if that dress is a good fit for your corporate job? Qua will tell you so. Additionally, they also have a styling service to help you look and feel your best with your capsule collection. You can also find minimalist jewellery on their site, perfect for every day.

Basque

Basque is a Mumbai-based brand that offers a wide collection of timeless basics. It is perfect for all seasons and manages to transcend trends with ease. No matter what the occasion, you can pull something from the brand to include in your capsule collection of homegrown brands in India. If you have a particular love for Parisian style, then you are bound to feel at home in all things Basque. They have comfortable leather skirts, cable knit sweaters and structured jackets to complete any look you want. Going from breakfast to work or from your desk to dinner has never been easier.

Homegrown brands For Your Capsule Wardrobe: Studio Moonray 

Moonray is one of those brands that you can explore for both formal and casual wear. You will find a wide collection of denim, work wear appropriate dresses, blouses and co-ord sets. Studio Moonray is perfect if you have a quirky style or work in a place where strict dress codes are not followed. Their clothes have a strong minimalist vibe with foundation prints, incredible tailoring and fun colours. It is a bridge between high-street and luxury that is crafted for a Gen-Z and millennial audience. You will find a lot of experimental pieces here like the deconstructed pantsuit or wrap-around skort.

Kanika Goyal Label

Is there anything that screams fashion girl more than an outfit from a New York Fashion Week approved designer? We think not! Kanika Goyal needs no introduction when talking about homegrown brands in India that have made it big. This label exemplifies clothes made with the current zeitgeist in mind. The anti-fit garments of the brand offer themselves up for various categories in a capsule wardrobe. KGL’s clothes are comfortable, genderless and perfect for someone looking to make a fashion statement with their outfits. 

This was our list of the best homegrown brands in India to build a capsule wardrobe. For any assistance regarding wedding or personal styling, contact us at Styl-Inc and our team of expert stylists will get in touch with you. Stay tuned to Styl-Inc blogs for more wedding styling tips and tricks.

Until next time. 

Keepin’ it Styl’ish

Signing off, 

Shravani Priya