Pantone Colour for 2023 – How to Wear Viva Magenta 

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Last Updated on July 17, 2024 by Ishika Malhotra

Bored of wearing the same clothes again and again and looking for some inspiration? We know what time of the year it is! Pantone has yet again announced the colour of the year. And this time, it is the full of life colour, Viva Magenta. No, it’s not red, it’s not pink and it’s most definitely not purple. Viva magenta is a vibrant and dynamic colour that makes the best of all these shades. Pantone as the colour institute announces the colour of the year keeping in mind the current socio-economic environment. Viva magenta represents fearlessness, braveness, joy and optimism. So let’s find out how we can include this awesome pantone colour of 2023 in our wardrobes!

How to Style Pantone Colour for 2023 – Viva Magenta 

Keep it Monochrome 

One of the best ways to wear viva magenta this year is to go monochrome. Monochrome looks have been around for quite a while now and they not only look really good put together, but also exude an elegant vibe. Since viva magenta belongs to the red family, you can pair it with other shades of red, maroon and even pink. The best part about monochromatic looks is that you can rarely go wrong. Other colours might or might not go with viva magenta, but similar family colours will definitely look great paired together. You can complete the look with neutral coloured accessories like footwear and bags.

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Style it With Neutrals

Another great and full proof way to wear your viva magenta is to style it with neutrals. Since viva magenta is such a vibrant, bright colour, it is great for elevating any simple look. You can simply wear a magenta overcoat over a neutral outfit, or elevate your LBD with a viva magenta heels. This colour will look absolutely stunning with white, tan, brown and cream colours. Add a pop of colour to any neutral outfit with viva magenta and you’ll look uber stylish anywhere you go. This is also a great hack to wear viva magenta to work as well. Since it’s such a bright colour, it is probably not ideal for workplaces. But instead of planning your whole outfit around the colour, just add a little pop of magenta here and there and you’ll rock it in workplaces as well. 

Get Some Viva Magenta Accessories

Being the Pantone colour for 2023doesn’t necessarily mean that you only have to incorporate it into your clothing. You can make viva magenta a part of your life in any way – from home decor and accessories to plating your food and even your digital wallpapers. So instead of just trying to force yourself to get magenta clothing, you can look for accessories as well. Earrings, bracelets, bags, shoes, belts, you can find any of these in this hot red colour. Pair these with your basic outfits for an instant pick me up. The list of accessories one can own is endless, and every year is a great opportunity to upgrade your wardrobe. So go on and invest in some amazing viva magenta accessories, this colour choice won’t fail you.

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Include Viva Magenta in Your Winter Closet

Whether you’re going for a monochrome look, or just want to add an element of viva magenta in your look, there are so many different ways you can include the pantone colour  for 2023 in your looks. One of the best ways is to make it a part of your winter wardrobe. You can buy viva magenta overcoats, sweaters, jackets and even accessories like caps, gloves and mufflers. A magenta overcoat would be a perfect addition to your winter wardrobe as you can style it with so many different colours and outfits. Whether you’re wearing an LBD, a high neck sweater or a jumpsuit, just throw on your overcoat to add that pop of colour and look super stylish.

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Take it Out for a Formal Event

Vibrant, chic, fiery what is there not to love about this gorgeous colour! If you have any events where you need to look your absolute best, this is the colour for you. Get a floor length gown, a formal dress or even a pant suit in viva magenta to rock your next big gathering. Viva magenta is most definitely the new red. It will give you confidence and will make you stand out in the crowd. You can pair your dress with some diamonds or rubies, a rose gold watch and a super stylish mini bag. Keep your makeup and hair minimalistic for a balanced look.  

Great Colour for Your Vacation Wardrobe

Viva magenta is just a super happy and fabulous colour and is just the perfect choice for a vacation wardrobe. Who doesn’t want to look gorgeous on a holiday, right? This pantone colour is great for beachy dresses, cocktail nights and even cover up dresses for your bikinis. Include viva magenta in your vacation wardrobe in 2023 and look like the fashionista that you are. You can find many options in the market these days, but if you need a hack, you can also get a nice white beach dress and dye it in viva magenta. Our stylists also suggest  including this colour by adding hats, jewelry or shoes in viva magenta.

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The pop of Colour you Need in Your Makeup Bag

The not so pink, not so purple, not so red colour, viva magenta is the most versatile colour for makeup. It works really well with most colours used in makeup like white, black, pink and browns. You can make this pantone colour a part of your makeup routine by including viva magenta lipstick, eyeliner, eyeshadow or even a blush. It is a dynamic and flattering colour for all skin tones. One of the best ways to make it work is to go for a viva magenta graphic liner. Graphic liners are all the rage these days and this colour is just perfect for this eye catching trend. 

We hope you found these tips helpful. Now you know all the different ways you can include pantone colour for 2023 in your wardrobe. For more such tips on fashion and trends, stay tuned to Styl Inc Blogs.

Keep’in it Styl’ ish,

Signing off,

Kashika